Funding plan and communication strategy for the HerMa conference in Athens and Eleusis.

Mentor was responsible for securing the funding for the 5th International Heritage Management Conference “HerMa Conference” held in Athens and Eleusis in September 2018. We also identified potential participants for the side events. In addition, our team developed and implemented a communication and marketing campaign, focusing on digital advertising. We worked closely with the HerMa staff to create a funding package, in which we evaluated the benefits of sponsoring and/or participating in covering the conference expenses. We also managed the advertising and marketing campaigns using Google AdWords, Facebook and Instagram ads.