Social media dominate the internet. It is therefore imperative that cultural organizations work actively to ensure their energetic and integrated presence on social media if they want to communicate directly and effectively with their audience. With three billion active users worldwide, and five million in Greece, wouldn’t you like to open a two-way communication channel and develop a meaningful interaction with them?
As part of our overall communication strategy, we take full control of your social media accounts, creating content and publications tailored to your needs and goals, designing and managing promotional and advertising campaigns, and much more.
Social Media Marketing
Social media marketing is an integral part of culture and tourism. From a range of services available, Mentor ensures the widest possible distribution of information regarding your organization and activities at a local, national and international level.
Social Media Setup
• Researching each industry and the competition, studying user behaviors and targeted promotions to effectively design, redesign, organize and upgrade your social media presence.
• Developing a communication strategy and setting a post schedule based on the suitability of particular days and times.
• Personalized meetings and phone support with the company’s social media managers.
Facebook Page Management
• Actively research the market to effectively manage your Facebook page.
• Organize post schedule for daily, weekly and monthly posts.
• Content support from our graphic design team based on your corporate identity.
• Dissemination of information through video, GIFs and other modern graphics.
• Research and target audiences that have the ideal profile for your organization.
• Create campaigns and competitions to increase brand awareness, follower base and achieve other specific goals.
• Extra posts concerning updates and days of special interest.
• Monthly report generation which includes the organic and delivered results of your page’s ads.
Instagram Page Management
• Organize post schedule for daily, weekly and monthly posts.
• Research and target audiences that have the ideal profile for your organization.
• Research and create a specific aesthetic identity that is consistent with your brand.
Facebook & Instagram Ads
• Aiming at the widest-possible and top-quality brand awareness, as well as user interaction.
• Targeting the appropriate individuals based on specific geographical, demographic, and behavioral characteristics.
• Graphic design & ad creation (videos, GIFs, graphic and image editing, etc.).
• Content & quote creation.
• Daily monitoring and optimization of advertising campaigns.
• Monthly report generation which includes the organic and delivered results of your page’s ads.
In every Facebook and Instagram campaign we have the ability to select the criteria that will shape it and define the audience we want to reach.
We select the demographic characteristics of your organization’s target group, their location, interests or behavior to maximize your advertising investment.
Advertising on Facebook and Instagram enables your organization to easily acquire users while they are simply spending time on their mobile phone.
Combined with proper result-analysis and optimization of your site’s conversion rate, the success rate of your ad campaign is significantly increased.