Who we are

At Mentor we see stories worthy of narration everywhere.

An abandoned and dilapidated soap factory is a coffer of human experience and an opportunity to restore a way of life; the summit of a windswept, rocky hill is the abode of ancient gods and nymphs, a sacred place where fables demand to be told; a suburban backstreet is a map for a journey to the cataclysmic struggles of uprooted communities; a neoclassical train station is the ideal venue for tracing the evolution of cities and entire countries; a pile of shattered stones and marble is a symbol of something magical, which endures in the spirit and the words of people eager to share their history, culture, and heritage.

Our ambition is to become the conduit through which these awesome stories will find their audience and the means by which local communities will discover the formidable wealth that lies in their midst.

Mentor was created by a team of young professionals active in the field of culture, entrepreneurship, new technologies and digital communication, with the aim to contribute to the sustainable development of local communities, through the promotion and capitalization of tangible and intangible cultural assets, and modern artistic creation. The key tools we employ to realize this vision is the use of innovative strategies and applications in the context of cultural management.

Mentor has been recognized as one of the most innovative Greek companies in the “egg” entrepreneurship competition powered by Eurobank. Our portfolio includes projects for some of the largest cultural organizations, institutions and festivals in Greece.

Mentor aims to support and strengthen communities with untapped cultural assets, with the ultimate goal of assisting them to become self-sufficient through the proper identification, management and utilization of their comparative advantages.

Our team members have backgrounds in cultural and heritage management, academic program development, marketing and communication, social media management, interpretation and translation, web design and development, entrepreneurship and business development. They are supported by a wide network of collaborating academics, cultural managers, artists, etc.

Mentor has established important partnerships that include Eleusis 2021: European Capital of Culture, the Hellenic American University & College, the Athena Research Center, the Attica School of Ancient Drama, the Heritage Management Organization (HERITAGE), the Animasyros: International Animation Festival, the Municipality of Elefsina and the Athens Tourism Development and Promotion Company (EATA) through “This is Athens”.

The team

Panos Gkiokas

Co-founder & CEO

Panos was born in 1984, and raised in Eleusis. He graduated from the Kapodistrian University of Athens in 2007, and went on to do a postgraduate course in Marketing at the University of Leicester, and Heritage Management at the Hellenic Open University. In 2017 he received a scholarship from the Hellenic Initiative to participate in the StartMIT program at the Massachusetts Institute of Technology. Since 2008, he has worked in various B2B companies in the private sector as a Sales and Marketing Director. Currently, he is active in the organization and management of NGOs, with the goal of protecting and promoting the rich cultural heritage of Greece abroad.

Yannis Pappas

Co-founder & COO

Yannis studied Italian Language & Literature at the National and Kapodistrian University of Athens and holds a Master's degree in Conference Interpreting & Translation (EN/FR>GR) from the University of Strasbourg. In 2014, he co-founded and is the chief operations officer at Mentor, specializing in digital communications. As he himself acknowledges, he is an introvert, typo crusader, wanderlust-filled, allergic to animal abuse/racism/bullying/stereotypes, philhellene from Chios island, Greece.

Kostas Vrouvas

Chief Web Officer

Kostas was born and raised in Eleusis. He is a web developer with almost a decade of experience on WordPress development, and a space enthusiast. After co-founding his own web development company, and working as a freelancer for others, he ended up being the architect behind Mentor’s web operations. He is actively involved in the WordPress community by organizing WordPress Meetups and WordCamp Athens but also as a WordPress Core Contributor.

Leonidas Argyros

Lecturer/Academic Content Editor

Leonidas is a Fellow of the School of Graduate Studies of Memorial University of Newfoundland and holds a PhD in Maritime History from Memorial University of Newfoundland in Canada. He has a Master’s Degree from the University of Greenwich in Maritime History and a Bachelor’s degree in History and Archaeology from the National and Kapodistrian University of Athens. His areas of interest and expertise include maritime history, urban history, nationalism and the development of the modern state.

Virginia Vassilakou

Project Manager

With a multi faceted experience in several industries such as tourism, fashion and retail, bank-ing and business development, and electronic music production, Virginia has built on having a diverse background and considers herself to be an entrepreneurial persona. She holds a BSc in Physics, a degree in Interior Design and a Masters degree in Entrepreneur-ship and Innovation from Lund University. She recently joined the Mentor team as a Project Manager, coordinating the projects and the talented minds that constitute Mentor.

Ioulia Kouroupaki


Ioulia is a recent Tourism Management graduate from the University of West Attica. She is an intern at Mentor specialising in tourism marketing. She likes traveling, golf and table tennis. She loves a good challenge and describes herself as detail-oriented, responsible, creative and passionate. In her free time she seeks to further develop her computer skills in programming and digital design. She is currently in a race against time to learn as many foreign languages as possible.

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