Eleusis 2021 / European Capital of Culture


Marketing and communication of Eleusis 2021 / European Capital of Culture. MENTOR was born in Eleusis and supported the city’s bid for the 2021 European Capital of Culture title since the very beginning. In 2015 we assumed responsibility for planning and implementing the marketing and communication strategy of Eleusis’ bid.

Our goal was to inform the public, both nationally and internationally, about the mission of Eleusis 2021, through contacts with organisations, agencies, and other groups in Greece and in Europe, as well as through the use of innovative applications for promotion and communication purposes.

After two demanding bidding phases against 13 Greek cities, Eleusis was unanimously awarded the European Capital of Culture for 2021 title on November 11, 2016, by the European Selection Panel of Independent Experts.