The Museum as a vibrant space of culture, learning, and research – Disseminating knowledge on archaeology and heritage – A leading destination for discovering history.

MENTOR is responsible for the communication management of the Archaeological Museum of Thessaloniki, implementing a targeted communication plan that enhances the Museum’s visibility and outreach to the wider public. The project is based on a strategic and multi-level approach, including:

• Development of a communication strategy aligned with the Museum’s identity and objectives.
• Management of social media accounts, with consistent content creation and editorial planning.
  
  
• Monitoring and analysis of performance data and KPIs to improve digital presence.
  
  
• Design and execution of digital campaigns to engage diverse communities and audiences.
  
  
• Preparation and distribution of newsletters, digital invitations, and announcements.
  
  
• Creative and graphic design support for content across social media and other platforms.
  
  
• Operation of a press office to strengthen media presence and connect the Museum with the journalistic community.
  
  

Through this comprehensive framework, MENTOR strengthens the image of the Archaeological Museum of Thessaloniki as a vibrant, dynamic, and accessible cultural institution.

MENTOR brings extensive experience in creating cohesive visual identities and in developing integrated communication and visibility strategies tailored to the needs and vision of cultural organizations.